Sales Trainer

Karen Sullivan

Stop losing deals from an untrained sales team.

Karen trains your sales team through realistic practice scenarios so they handle objections, follow your messaging, and close with confidence — before ever speaking to a real prospect.

Job Description & Skills

Karen is a high-fidelity sales training advisor. She has one job: ensure your sales team has the muscle memory, scripts, and confidence to close deals before they ever hop on a live call.

Most businesses treat sales training as a “read-once” manual or a “sink-or-swim” trial by fire.

Your new hires are learning on the job—at the expense of your revenue. They burn through high-quality leads because they aren’t prepared for tough objections. They miss discovery cues because they are too focused on what to say next. They drift away from company-approved messaging because they haven’t practiced it enough to make it their own.

Karen fixes that.

She provides a zero-risk environment where your team can fail, learn, and refine their approach in private. She simulates your most difficult customers, throws realistic curveballs, and enforces the Studio98 “Servant Expert” methodology. She tracks progress so you know exactly who is ready for the front lines and who needs more reps.

Businesses that use Karen stop practicing on their prospects. They start every sales call with a team that has already won the conversation ten times in rehearsal.


Skill & What It Means for Your Business:

  • High-Fidelity Persona Simulation
    • Creates realistic, skeptical customer interactions based on your specific target market. Allows reps to practice with “The Busy Owner” or “The Technical Skeptic” so they aren’t surprised by personality types in the field.
  • Sales Methodology Enforcement
    • Acts as a guardian of your specific sales framework. Ensures reps aren’t just “talking” but are actively using high-gain discovery questions and identifying root-cause business problems.
  • Dynamic Objection Handling
    • Presents common hurdles—pricing concerns, timing issues, or “brand fit” doubts—in real-time. Builds the team’s reflex to neutralize resistance without losing rapport or sounding defensive.
  • Script & Messaging Alignment
    • Ensures every team member is using company-approved positioning. Eliminates “rogue messaging” and guarantees that the value proposition presented to a lead matches the Studio98 brand standards.
  • Forensic Performance Feedback
    • Provides an objective “Report Card” after every session. Identifies exactly where a rep excelled or faltered—from their tone and pacing to their ability to ask for the close—so managers know exactly what to coach.
  • Accelerated Onboarding Ramp
    • Shrinks the time it takes for a new hire to become productive. By running 50 simulations in their first week, a new rep gains months of “experience” before their first real discovery call.

Where Do You Need Help?