Growth Marketing Analyst

Roxie Arnold

Stop hunting for data and start acting on it.

Roxie eliminates the manual reporting burden by normalizing data from CRMs, ad platforms, and billing software into visual summaries that help leadership make better decisions, faster.

Job Description & Skills

Roxie is a data storytelling architect. She has one job: turn your fragmented business data into clear, consistent, and actionable reports so leadership always knows exactly what is happening.

In most organizations, the truth about performance is buried across five different systems—

—CRMs, ad platforms, billing software, and messy spreadsheets. When a leader needs a simple answer to a progress question, it usually requires hours of manual “data hunting,” copy-pasting, and formatting. By the time the report is finally delivered, the data is often already stale. The real problem isn’t a lack of information; it’s that your team is spending all their time building reports instead of acting on them.

Roxie fixes that.

She acts as the final “Synthesis Layer” for your business intelligence. She pulls data from every corner of your operation, normalizes it, and transforms it into structured summaries and visual dashboards. She eliminates the manual reporting burden, ensuring that every stakeholder—from the frontline manager to the CEO—receives the specific insights they need on a predictable, automated cadence.

Businesses that use Roxie stop flying blind and stop wasting time on manual data entry. They start making decisions based on a “Single Source of Truth” that is always accurate and always on time.


Skill & What It Means for Your Business:

  • Cross-Platform Data Aggregation
    • Automatically pulls and centralizes data from multiple disparate systems. It eliminates the “data silos” in your business, giving you a unified view of performance without manual exports.
  • KPI Alignment & Normalization
    • Ensures that every metric is calculated and presented consistently across all departments. It prevents the confusion of different teams reporting different “versions” of the same number.
  • Automated Reporting Cadence
    • Delivers structured reports on daily, weekly, or monthly schedules without human intervention. It guarantees that leadership has the data they need to make decisions before the opportunity passes.
  • Visual Dashboard Formatting
    • Transforms raw numbers into intuitive visualizations and dashboards. It allows stakeholders to spot trends, anomalies, and opportunities at a glance rather than digging through rows of a spreadsheet.
  • Executive Summary Synthesis
    • Distills complex datasets into high-level, “bottom-line” narratives. It ensures that busy executives get the most important insights immediately, without having to interpret the raw data themselves.
  • Data Integrity & Validation
    • Performs continuous checks to ensure the numbers being reported are accurate and trustworthy. It builds organizational confidence by ensuring your “Single Source of Truth” is actually true.

Where Do You Need Help?