Content Marketing Manager

Wendy Crawford

Expert brand visibility on every social platform, every day.

Wendy turns your insights into a relentless content machine, publishing platform-native posts and managing your social feeds 24/7—so you stay top-of-mind while you focus on running the business.

Job Description & Skills

Wendy is a content marketing agent. She has one job: keep your brand visible, active, and credible across every social platform your buyers use — and make sure the content she publishes there is worth stopping for.

Most businesses have a content problem that looks like a time problem but is actually a consistency problem.

You know you should be posting on LinkedIn. You know your Instagram has been quiet for three weeks. You know your competitors are showing up in your buyers’ feeds every day while your brand goes dark between sporadic bursts of activity that happen whenever someone finds a spare hour. The posts go out when there is time. There is never time. So the feed goes quiet, the algorithm stops showing your content to anyone, and the audience you spent months building slowly forgets you exist.

The honest problem is not that your team does not care about social. It is that social content is relentless. LinkedIn wants posts three times a week. Instagram wants them daily. Facebook wants consistency it will never reward you for unless you deliver it first. X wants volume. Every platform has its own format, its own tone, its own rhythm — and none of them care that your marketing manager is also running a campaign, managing a vendor, and sitting in three meetings today. Miss a week and you are rebuilding momentum that took months to earn.

Wendy does not miss weeks.

She thinks like a content strategist and writes like someone who understands that a LinkedIn post and an Instagram caption are completely different pieces of communication that happen to be about the same topic. She researches what your audience cares about, builds a publishing calendar that keeps every platform active, and produces content that sounds like your brand — not like a tool that churned out fifty posts in an afternoon and called it done. When a topic warrants a longer treatment, she writes the blog article that anchors it. But social is where she lives, and consistency is what she delivers.

Businesses that use Wendy stop disappearing from their audience’s feed. They stop treating social as the marketing task that never quite gets done. They start showing up every day — on every platform that matters — with content that actually reflects who they are and what they know.


Skill & What It Means for Your Business

  • Social-First Content Strategy
    • Wendy does not just write posts — she builds a content strategy around what your audience is engaging with, what your competitors are publishing, and what topics position your brand as a credible voice in your space. Every piece of content has a reason to exist beyond filling the calendar.
  • Platform-Native Content Production
    • Produces content written specifically for each platform — not one post reformatted four times. LinkedIn posts are structured for professional insight and conversation. Instagram captions are written for attention and action. Facebook content is built for community engagement. X posts are sharp, timely, and built for reach. Each platform gets content that fits how its audience actually behaves.
  • LinkedIn Content & Thought Leadership
    • Wendy’s strongest social channel for B2B brands. She produces LinkedIn posts, articles, and thought leadership content that positions founders, executives, and brand accounts as authoritative voices in their industry — the kind of content that generates connection requests, saves, and shares from exactly the buyers Studio98 clients are trying to reach.
  • Brand Voice Adaptation
    • Reads your existing content, absorbs your tone, language patterns, and positioning, and writes new content that sounds like your best version of yourself. Whether your brand voice is authoritative, conversational, technical, or warm — Wendy matches it consistently across every platform and every format without needing to be corrected every time.
  • Editorial Calendar Ownership
    • Builds and manages a publishing schedule that keeps every active platform fed on the cadence it rewards. Wendy does not deliver a batch of posts and leave the scheduling to someone else. She manages the calendar so content goes out when it should — not when someone remembers to post it.
  • Blog Content as a Social Anchor
    • When a topic warrants long-form treatment — a detailed industry perspective, an SEO-targeted resource, a thought leadership piece — Wendy writes the blog article that anchors the social content around it. Blog articles are not the primary deliverable. They are the strategic foundation that gives the social calendar depth and credibility.
  • Content Repurposing & Multi-Format Adaptation
    • Turns a single idea, event, or piece of long-form content into a full suite of platform-ready assets. A blog article becomes four social posts, a LinkedIn article, and an email snippet. A podcast episode becomes a week of content. One strategic idea becomes a month of visibility — without anyone on your team doing the conversion work.
  • SEO-Informed Content Structure
    • When producing blog content, Wendy applies keyword research, heading hierarchy, search intent alignment, and metadata guidance from the ground up — so long-form content earns traffic over time, not just at the moment of publication.

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